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ACCOUNTANTS IN DENIAL

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A heartbreaking example is one I have personally experienced over the past few months.  In April 2016 a highly successful sole practitioner confided in me that he was not well and had an illness which was likely to be terminal.  At this point he was still razor sharp and I could tell instantly in getting to know him why he had been successful for so many years.  A wonderful personality and a great advisors head on his shoulders, a success mindset!  

However it was evident in the nature and tonality of his voice that his time was coming and his professional days were numbered, despite his love and sheer will to simply "just go on" as he had for the past 40 years.

YOUR EVERYDAY DISCUSSION WITH YOURSELF:

Everyday discussions I have with Accountants alarm me
 more often than not.  By this I mean that more than half of these one on one phone or video conferences highlight a state of denial regarding how well the Partner(s) practice is performing, structured, and prepared to cope with continuous change and innovation.


More alarming is the commentary I hear justifying why things just haven't worked out on ideal terms.  Comments like "I had the ideal successor internally who subsequently left and took some clients".  Or "Getting good people to work for us here in this location is near impossible" .  

What a crock!

EXCUSES ARE COMFORTING AREN'T THEY:

As the founder of Australia's most successful growth and succession program for Accountants, I know how you think.  Excuses like these ones above are actually quite comforting because they allow you to then pat yourself on the back and accept a lesser level of success based on these excuses, "a comfort zone of unconscious unhappiness" of sorts.

It's amazing how successful ordinary everyday accountants become when you get YOUR core team and YOUR business foundation right.

YOUR HEALTH IS EVERYTHING:

What broke my heart was that my team and I were ready to help, even go on site to his regional location and get things into shape, but this fellow in April didn't take action.  He spent the next three months in denial and despite my repeated phone calls and emails, it took him three months to come back to me.  By this point his health had deteriorated significantly and .....

STOP TELLING YOURSELF FROG SHIT!

Your ego and state of denial just might ensure your practice is worthless 5 years from now, or at a minimum "worth - less" than it is today.  

If your WIP and DEBTORS are not going that well, or your team are only mediocre or resisting change, or you are working more than 40 hours a week, or you have a payment plan with the ATO, or you are not really running a profitable practice, or you're behind on your lodgement summary, or YOU HAVE NOT YET SOLD AT LEAST 20% EQUITY TO 2 x JUNIOR PARTNERS then stop telling yourself frog shit.

THE TIME IS NOW

Our structured program for growth and succession been never more reliable, more effective or more assuring for small AND larger firms.  500 x Accounting firms have gone through this before you.  They have helped us iron out all the kinks for you (we thank them all) and now its your time to benefit from their trail blazing earlier years in the Best Practice Program.

LIMITED PLACES AVAILABLE

Not only do we have limited places available, but we are also committed to ensuring those that work with us develop a locally dominant market development strategy and we even help you with the ongoing marketing side of things.  Our current members that graduate from our Foundation for Growth & Succession Program are enjoying the benefits of this unique Blueprint for Growth  & Succession that we have created for them.

WHY SUCCESSION SHOULD BE YOUR NO 1 PRIORITY

Even more important than coping with digital disruption is your ability to cope with change, innovation and progress so that you may keep up with the times.  Tired old school ways of doing things will not make the going easy or stress free.  To efficiently achieve the pace of change your industry demands of you today, you MUST achieve an inter generational talent development strategy from within to in fact keep up with change.

 

 

 

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