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Online Marketing Accountants Series

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Topic 1:  Introduction to the New Age of Marketing & Business Development
9th October 2015 - 12:00pm – 1:00pm (Melbourne time)

  • What does “the new age of Marketing” really mean to you?
  • The latest “stats & facts" from Google
  • Benefits of a contemporary online marketing strategy
  • Understanding the new “Guerrilla” rules of marketing & sales
  • Defining your target market
  • Understanding what is possible even in a small firm
  • Setting realistic & achievable objectives

 

Topic 2: Creating an Online Strategy That Works
16th October 2015 – 12:00pm – 1:00pm (Melbourne time)

  • The guaranteed 3 steps to online marketing success
  • Why you can’t just “off- load” this web stuff to an experienced ‘ online marketing specialist’
  • Ten ways to start reaching new prospects cost effectively
  • Online action planning tools that save you time & money
  •  Action planning to gain new business

 

Topic 3:  What Your Website Must Have and Do For Your Firm
29th October – 12:00pm – 1:00pm (Melbourne time)

  • How to convert home page prospects into customers
  • How to integrate your website with social media
  • 5 Horrible Mistakes to avoid when you upgrade your website
  • How to turn your Website into your Ultimate Salesperson
  • 7 Golden website essentials – 55% of people spend less those 15 seconds on a website!

 

Topic 4:  Integrating social media to gain new clients
6th November 2015 - 12:00pm – 1:00pm (Melbourne time)

  • Social media for database/list building
  • The importance of a database for your business
  • 5 Database strategies you never thought of
  • 11 x Benefits of database
  • 3 x golden rules for a great database
  • What is list building 101 

 

Topic 5:  How to Use Twitter to Connect With New Prospects

13th November 2015 - 12:00pm – 1:00pm (Melbourne time)

  • What you need to know about Twitter (introduction)
  • Why Twitter is the #1 social media strategy for Accountants in the world
  • How to build a huge new Twitter database of prospects cost effectively & time efficiently 
  • Achieving rapid growth through Twitter
  • How John Peterson uses Twitter to gain a competitive advantage over his competitors 


Topic 6: How to Use Linked In To Build Your Credibility & Gain New Clients
27th November 2015 - 12:00pm – 1:00pm (Melbourne time)

  • Overview of Linked In
  • How Linked In works
  • Why it works
  • Linked In “Do’s & Don’ts”
  • The difference between “dumb” & “smart”
  • How John Peterson used Linked In to gain a $100M equity stake in a $300M Business 


Topic 7:  How to Use Facebook To Grow A Fan Base As An Accountant
4th December 2015 - 12:00pm – 1:00pm (Melbourne time)

  • ‘How to’ sign up on Facebook
  • Tips to avoid when using Facebook for your business
  • How to identify keywords to increase engagement
  • The Power of making an Emotional Connection
  • How Facebook can help you make powerful connections
  • How Facebook can Maximise your Business’ online brand presence
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